Smart Watches

Apple leads the market for Smartwatches, Fitbit and Samsung follow

The smartwatch market is a fairly competitive one, on par with that of smartphones, and like that segment, it is dominated by large-scale brands such as Samsung and Apple. Speaking of the latter, the company has demonstrated unquestionable dominance of the market thanks to the Apple Watch, and as reported by the analytical signature Strategy Analytics, in its report of global shipments of smartwatches in the fourth quarter of 2018, the trend continues.

Even more interesting, the Apple Watch maintains the first position, with a market share of 51% and more than 9.2 million units shipped worldwide.

Strategy Analytics: Apple leads the top, followed by Fitbit and Samsung

According to Steven Waltzer, industry analyst at Strategy Analytics, global smartwatch shipments grew an impressive 56% annually, reached the figure of 18.2 million units shipped in the fourth quarter of 2018 alone, which is a significant improvement over the 11.6 million unit shipments in the fourth quarter of 2017 (Q4 2017).

Strategy Analytics - Apple leads the top, followed by Fitbit and Samsung

Image via Strategy Analytics

Going into detail, the company shipped 9.2 million units of the Apple Watch in the fourth quarter of last year, which represents an increase of 18% compared to the 7.8 million sales registered during the same quarter of 2017.

However, not everything is rosy for the American apple, and while its Apple Watch is a formidable exponent, Samsung and Fitbit are not far behind in terms of quality, design and features. In this sense, Apple’s market share dropped from 67.2% last year to 50.7% for the last quarter of 2018.

For its part, Fitbit Captured 13% of Global Smartwatches Shipments in Q4, tripling its results obtained during the same quarter of 2017. This constant growth can be attributed to the new Fitbit Versa and Fitbit Ionic, which were well received in North America, as well as thanks to the Fitbit Care Health platform.

Then we have Samsung, who managed to ship 2.4 million units around the world and capture 13% of the market share during the fourth quarter, which represents an increase of 5% compared to the previous year. Its success can be attributed to Galaxy Watch, which proved popular throughout Asia and the United States in a very short time.

Galaxy Watch

Finally, you will find Garmin in fourth place with a 6.1% market share obtained during the fourth quarter, which has not seen many changes compared to the 6% achieved in 2017 during the same quarter. However, its annual shipments decreased compared to 2017.

The results that can be seen are positive for the industry and denote a respectable annual growth, contrary to the smartphone market, where unit shipments fell considerably during the past year.

Via | Strategy Analytics

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